A REVOLUTIONARY DEVICE OR A LET DOWN? APPLE'S 'LUXURY' £999 IPHONE X IS CRITICISED FOR ITS LACK OF INNOVATION

Apple has made a 'luxury' $999 (£999) iPhone X that it claims will revolutionise the industry.
Apple executive Phil Schiller said at yesterday's launch event: 'There has never been anything like it.'

But many are criticising the device for lacking the innovations to justify such a huge cost.
They say they are 'underwhelmed' by the new technologies, and what they were hoping would be 'big leaps' in systems such as augmented reality have turned out to be 'baby steps'.
Others are disappointed by the lack of new technology. Among the features that aren't truly 'new' are facial recognition, the thinner display and wireless charging,
Rival phones - many of them from Samsung - already offer similar technology, if often in cruder forms that mostly haven't won over large numbers of phone users.
And they are cheaper. A 64 gigabyte capacity model will cost $999 (£999) when it goes on sale on 3 November. A 25 6 version will be priced at $1,149 (£1,149).
For comparison, Samsung is charging $930 (£869) for its new Note 8 phone, which has 64GB of storage.

There also remain questions about exactly how effective the technology on the phone will be.
For instance, yesterday, Apple exec Craig Federighi took to the stage today at the Steve Jobs Theater to demonstrate the phone's facial recognition capabilities.

But FaceID didn't work on first attempt – instead prompting the Apple exec to use his passcode for access.

A few seconds later, Apple's share price began falling fast.
In another try on a backup phone, Federighi was able to successfully unlock the device with nothing more than a glance.

Jane Foley, Rabobank's senior currency strategist, told the BBC : 'Apple shares were down around 4 per cent on the day - the word 'underwhelmed' certainly comes to mind.
'What the market was expecting was a big leap into augmented reality, but what we got were baby steps into augmented reality.

Paul Armstrong of Here/Forth, the technology consultant, told the Times: 'Much of what has been announced today has been available in competitor products for years.'

Richard Holway of the analysts TechMarket View added: 'Will I be waiting in the queue to be the first to get an iPhone X?
'No. I will wait until my trusty iPhone 6 decides to die.

The $999 (£999) cost is double what the original iPhone cost a decade ago and more than any other competing device on the market.